TRU TURN
Tru-Turn Hooks: More Hook-Ups, More Fish!
Experience the power of Cam-Action technology—hooks that strike back! Designed by WWII veteran John Campbell, Tru-Turn Hooks rotate under pressure, just like stepping on a rake, ensuring deeper, more secure hook-ups.
For over 60 years, anglers worldwide have trusted Tru-Turn for better catches and bigger smiles. Even the military includes them in survival kits—because when it matters most, you need a hook that delivers.
Get more hook-ups. Catch more fish. Fish with Tru-Turn!